Sales Excellence Program
Welcome
Self-paced modules designed to sharpen your skills, build trust with customers, and close more deals. Complete each module at your own pace and take the knowledge check when you're ready.
Series 1 — The Foundation
Master the Emotional Bank Account. Learn how to build genuine trust with every customer and guide them toward a decision using the Pace and Lead framework.
Master the incoming sales call from greeting to confirmed appointment. Learn the Do's, Don'ts, East/West Principle, Mental Drive, and Intelligent Close.
Not every visit sells. Learn the structured FUFU call, the 5 questions that surface the real objection, and the One Thing Guide sheet that turns solo follow-up into a team response.
A complete walkthrough of the sales process from welcome to follow-up — the ten-step framework that ties every other module together.
A close-up look at the vehicle presentation step from Module 04. The window-sticker-anchored walkaround route, Feature-Benefit-Story selling, tie-down questions, and the mistakes that derail it.
A close-up look at the sales negotiations step from Module 04. Setting up the numbers conversation, the finding-the-yes walkthrough, the 5 steps of negotiation, and the Pace & Lead technique.
Series 2 — Objection Handling
Handle the toughest objections in negotiation with confidence. Master the AIM technique, Three-Round Best Price approach, Trade-Off Close, and budget flexibility.
Handle Time, Think, and Person objections with a structured sequence that opens closed customers. Pace, locate them in the buying cycle, nail down the timeline, and use the Opportunity Question to get your swing.
When a customer wants to shop the competition before deciding. Learn to close them on the spot first — then, if they still leave, use a precise word track and appointment strategy to bring them back.
Series 3 — Internet Sales Certification
Understand who your online prospect really is. Consumer stats, Groove benchmarks, and the eight mindset principles that define internet sales professionals.
From the moment a lead arrives to the moment you make contact. Lead anatomy, lead types, the 10-minute imperative, follow-up scheduling, and DISC personality templates.
How to connect across every channel — calls, voicemail, email, text, and video — with quality, consistency, and purpose. Includes the GALC email framework and video best practices.
Contests & Tools
Where the floor turns into a scoreboard. New contests, spiffs, and challenges roll through all year — cash, prizes, and straight-up bragging rights on the line. Check in, see where you stand, and go chase the pot.
Your personal onboarding checklist \u2014 seven days of log-ins, certifications, shadowing, and training, laid out day by day so nothing gets missed on the way in.
Review and sign off on the policies that keep everyone on the same page. Start with lead handling, with more policies rolling in over time.
Resources
Access dealership documents, forms, and resources organized by department. Sales, Accounting, HR, and Training materials all in one place.
View your team's MTD sold and visits with month-end projections. Managers can switch between all teams.
Set your monthly sales goal and see exactly how many customers you need to see each day to hit it, based on your own closing percentage from last month.
View today's shifts, the full master schedule, request shift trades, and manage PTO. Managers can edit schedules and approve trade requests.