Groove Training Hub

Sales Excellence Program

🎓 Groove Institute

Welcome

Your Sales Training Library

Self-paced modules designed to sharpen your skills, build trust with customers, and close more deals. Complete each module at your own pace and take the knowledge check when you're ready.

12
Modules Available
AI
Voice Narration
100%
Self-Paced

Series 1 — The Foundation

Module 01

PACE / LEAD

The Foundation
Live

Master the Emotional Bank Account. Learn how to build genuine trust with every customer and guide them toward a decision using the Pace and Lead framework.

Emotional Deposits Emotional Withdrawals Phrase Bank 3 Keys to a Pace Knowledge Check
Module 02

The Phone Guide

Skill Exposure and Development
Live

Master the incoming sales call from greeting to confirmed appointment. Learn the Do's, Don'ts, East/West Principle, Mental Drive, and Intelligent Close.

Call Do's & Don'ts Needs Discovery East/West Principle Mental Drive Knowledge Check
Module 03

The One Thing

Unsold Follow Up and Uncovering the Real Objection
Live

Not every visit sells. Learn the structured FUFU call, the 5 questions that surface the real objection, and the One Thing Guide sheet that turns solo follow-up into a team response.

Business Case 5 FUFU Questions The One Thing 3 Safety Nets Knowledge Check
Module 04

The Sales Process

Series 1 Capstone
Live

A complete walkthrough of the sales process from welcome to follow-up — the ten-step framework that ties every other module together.

10-Step Roadmap Needs Analysis Feature-Benefit-Story Numbers & Objections Knowledge Check
Module 05

Walk Around & Vehicle Presentation

Vehicle Presentation Deep Dive
Live

A close-up look at the vehicle presentation step from Module 04. The window-sticker-anchored walkaround route, Feature-Benefit-Story selling, tie-down questions, and the mistakes that derail it.

Positioning Walkaround Sequence Feature-Benefit-Story Common Mistakes Knowledge Check
Module 06

Menu Presentation

Sales Negotiations Deep Dive
Live

A close-up look at the sales negotiations step from Module 04. Setting up the numbers conversation, the finding-the-yes walkthrough, the 5 steps of negotiation, and the Pace & Lead technique.

Finding the Yes 5 Steps of Negotiation Pace & Lead Objection Practice Knowledge Check

Series 2 — Objection Handling

Module 07

Money / Price Objection

Objection Handling Series
Live

Handle the toughest objections in negotiation with confidence. Master the AIM technique, Three-Round Best Price approach, Trade-Off Close, and budget flexibility.

AIM Technique 3 Objection Types Best Price Rounds Trade-Off Close Knowledge Check
Module 08

Buying Cycle Objection

Objection Handling Series
Live

Handle Time, Think, and Person objections with a structured sequence that opens closed customers. Pace, locate them in the buying cycle, nail down the timeline, and use the Opportunity Question to get your swing.

Time · Think · Person Pace & Locate Opportunity Question Person Objection Knowledge Check
Module 09

Machine Objection

Objection Handling Series
Live

When a customer wants to shop the competition before deciding. Learn to close them on the spot first — then, if they still leave, use a precise word track and appointment strategy to bring them back.

Pre-Objection Frame First-Attempt Close Plant Landmines Tell · Show · OK Knowledge Check

Series 3 — Internet Sales Certification

Module 10

The Internet Customer

Internet Sales Certification
Live

Understand who your online prospect really is. Consumer stats, Groove benchmarks, and the eight mindset principles that define internet sales professionals.

Consumer Trends Groove Benchmarks Keys to Success Preparation Knowledge Check
Module 11

Internet Lead Handling

Internet Sales Certification
Live

From the moment a lead arrives to the moment you make contact. Lead anatomy, lead types, the 10-minute imperative, follow-up scheduling, and DISC personality templates.

Lead Anatomy Lead Types 10-Min Response DISC Templates Knowledge Check
Module 12

Communication & Engagement

Internet Sales Certification
Live

How to connect across every channel — calls, voicemail, email, text, and video — with quality, consistency, and purpose. Includes the GALC email framework and video best practices.

1st Day Process CTI Calls GALC Email VinSolutions Video Selling

Contests & Tools

Contests Hub

Contests & Spiffs

Live

Where the floor turns into a scoreboard. New contests, spiffs, and challenges roll through all year — cash, prizes, and straight-up bragging rights on the line. Check in, see where you stand, and go chase the pot.

Cash & Prizes Leaderboards Team Challenges Bragging Rights
Onboarding

New Hire Orientation

Live

Your personal onboarding checklist \u2014 seven days of log-ins, certifications, shadowing, and training, laid out day by day so nothing gets missed on the way in.

Day-by-Day Checklist Certifications Shadowing
Policy Hub

Policy Acknowledgements

Live

Review and sign off on the policies that keep everyone on the same page. Start with lead handling, with more policies rolling in over time.

Lead Handling Sign-Off Tracking

Resources

Certification

Sales Excellence

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of 12 modules completed at 85%+
12 Modules 85% Threshold Printable Certificate
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Library

Document Library

Sales · Accounting · Training · HR
Live

Access dealership documents, forms, and resources organized by department. Sales, Accounting, HR, and Training materials all in one place.

Sales Accounting Training HR
Team

My Team

Sales MTD · Visits · Projections
Live

View your team's MTD sold and visits with month-end projections. Managers can switch between all teams.

Sold MTD Proj. Month End Visits MTD Team Rankings
Goal Setting

My Goals

Visits · Demos · Write-Ups · Sold
Live

Set your monthly sales goal and see exactly how many customers you need to see each day to hit it, based on your own closing percentage from last month.

Daily Pacing Personal Closing % On Track Tracker
Calendar

Team Calendar

Loading…
Live
Training Meetings Deadlines Certifications
Schedule

Schedule

Daily & master schedule
Live

View today's shifts, the full master schedule, request shift trades, and manage PTO. Managers can edit schedules and approve trade requests.